I spotted this ad the other day. I thought it was really well done, not like some other events. To me the whole school girl imagery put up against the back to school title makes it work really well.
In the foreground, you get the more conventional school uniform kilt taken to a new level. The white socks with heels and the two arm tattoos. The tattoo on the thigh is also another nice touch. I don't think she has any trouble earning lunch money.
The one in the background looks a little more wholesome.
The one in the foreground looks really professional.
If the strong visuals weren't enough, they also have cheap drinks. Something for every -- ass and/or booze.
Not only did these guys come out with a really good ad but they promoted it well. I was walking home on Thursday night and they had a few girls in school girl outfits handing out fliers. They were kind of like indie-rocker chicks -- not as hot as the chicks in the ad -- but you could see butt cheeks on one of them because her kilt was so short.
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